Let's Start from the Beginning
Brand Clarity + Ideal Client Niche Strategy
IMS Digital helps you define your brand, nail your niche, and show up with confidence so the right clients find your business first.
The Problem
You're Great at What You Do — But Does Your Brand Show It?
Most local brands struggle to articulate what makes them different. Without a clear brand identity and defined niche, your marketing feels scattered, your message doesn’t land, and the wrong people show up to your events.
You deserve a brand that’s as intentional as the experiences you create. That starts with knowing exactly who you are, who you serve, and what makes you unmistakably you.
Without Brand Clarity You Risk:
- Attracting the wrong audience
- Inconsistent messaging across platforms
- Leaving money on the table
- Blending in instead of standing out
The Solution
How the Brand Clarity Session Works
Two focused steps — done before and during your session — that give you everything you need to build a magnetic brand.
Step 1: Pre-Work — Know Your Brand's Essence
The pre-work takes just 40 minutes and sets the stage for a powerful, personalized strategy session, delivered in-person or virtual.
3-one hour sessions. Approximately 3.5 hours.
Branding with Archetypes Brand Assessment
Reveals your Signature and Influencing archetypes — the emotional DNA of your business.
Ideal Client & Niche Assessment
Define who you’re meant to serve: your ideal client’s demographics, desires, pain points, avatars, and the problems you are solving.
Step 2: Results Reveal & Brand Deep-Dive
Results Reveal & Brand Deep-Dive
We walk through your archetype results together and build your Unique Brilliance statement, Brand Stand, Brand Promise, Brand Brilliance Values, and the personality layer that makes your brand unmistakable.
Ideal Client & Niche Discovery
We validate your most lucrative niche, run a “hot or not” market check, and build an authentic marketing message from a proven template — plus a bonus list of 10 money keywords for SEO and content.
What You walk away with
Two Powerful Guides — Ready to Use
Soul of Your Brand Guide
Branding with Archetypes gives you a ready-to-use brand guide that clearly defines your brand archetypes, promise, values, personality, and messaging direction.
You’ll walk away with strategic language and positioning tools that help clarify how your brand speaks, feels, and connects with your audience — making your marketing more consistent, recognizable, and emotionally compelling. Think about how brands like Nike embody confidence, determination, and the Hero archetype, while Tiffany & Co. reflects elegance, exclusivity, and the Ruler/Romantic archetypes.
Branding with Archetypes helps uncover those same defining traits for your own business so your brand becomes instantly more memorable, aligned, and impactful.
Ideal Client & Niche Guide
Ideal Client Niche helps you identify and validate the right audience for your business so your marketing becomes clear, focused, and profitable. You’ll walk away with a validated niche, an authentic marketing message that speaks directly to your ideal client’s needs and desires, and 7 powerful money keywords designed to strengthen your messaging, attract aligned clients, and increase conversions.
Instead of trying to market to everyone, you’ll gain clarity on exactly who you serve, the problem you solve, and how to position your business in a way that feels natural, compelling, and easy for the right people to say “yes” to.
Everything Included
Branding and Ideal Client & Niche Guides
- Strategy Session (in-person or virtual)
Archetype reveal with Signature + Influencing - Defined Niche
Brand Promise, Brand Stand, and Unique Brilliance creation Niche viability check and authentic marketing message template Completed Soul of Your Brand Guide + Ideal Client & Niche Guide - Finally a brand that resonates with your business personality and client niche.
Logos are not included but can be added on to the deliverables if needed.
Your Complete Investment
Uncover your brand archetype, define your ideal niche, and walk away with a ready-to-use Brand Guide and Ideal Client Niche strategy.
$2999.00
What Our Clients Say
⭐⭐⭐⭐⭐
“Insights Media Solutions goes above and beyond to meet our needs. We appreciate the business we have with them because we have trust in them, they are always ready to help us with any issue we may be having or any ideas our team has. To them no request is looked over and they always make sure we are satisfied. They go as far as offering their own ideas that we can incorporate in my online presence. One of the many advantages we have with them is that they’re a local business, so they are very familiar with our audience. I highly recommend them!”
“Annette “held my hand” to make my experience, simple and easy. She created a beautiful and professional website that I am proud to own.”
Tracy K.
Artist
“IMS Agency goes above and beyond to meet our needs. We appreciate the business we have with them because we have trust in them, they are always ready to help us with any issue we may be having or any ideas our team has. I highly recommend them!”
Jim D.
Criminal Attorney
“Annette and her team delivered the perfect pitch presentation and branding for my project. Working with them was a breeze, and they made the entire process smooth and seamless. I highly recommend IMS Digital!“
Gary R.
Pharmacy Consultant
“IMS Digital played a pivotal role in the successful launch of my fencing company. They developed an outstanding website that consistently draws in potential clients. Additionally, my Google Business Profile has multiple five-star reviews, reflecting our commitment to excellence. Their support has enabled me to dedicate myself full-time to expanding my fencing business. I highly recommend their services!.”
Jose V.
Fencing Contractor
Your Questions Answered
Discover how IMS Digital can elevate your business with our AI-powered marketing solutions. Here are some common queries we receive from our clients.
How much does the AI Employee cost?
Plans starting $299/mo plus one-time set up fees, depending on the level of services and support. A 4-month commitment allows for AI optimization and expert adjustments to deliver meaningful results.
How Can AI Benefit My Business?
An AI Agent or Employee can help capture more leads, boost sales, book appointments, enhance ROI, and improve the overall customer experience for your business.
What Services Do You Offer?
We offer a range of services including web design, SEO, paid advertising, social media management, and more, all tailored to boost your online presence. View Services
How much does the chatbot know about the business? Can it answer questions?
The AI Assistant instantly accesses “knowledge” from the business profile, allowing it to answer basic questions about services, location, contact details, and hours. Additional knowledge can be added by training it on a website or manually inputting text as needed. However, adding knowledge modifies the content of its responses, not its underlying instructions.
What if I don't have a website?
No problem. Our team can build you a one page website on WordPress that is mobile friendly for an additional addon fee of $500 plus $40 hosting.
How soon will my AI Agent go live?
After onboarding, it takes 2-5 business days for the AI Agent to go live. During this time, custom prompts specific to your business need to be set up.
Are there any guarantees?
Unfortunately no. We cannot guarantee performance because there are so many different variables that drive sales, however our proven strategies and formulas are set up for campaign success.
What channels can the AI Agent respond to?
Our AI Agents can respond to multiple channels incliding
- Web Chat
- SMS
- Voice
- Facebook Messenger
- Instagram Messages
I am ready to launch a campaign. What is my next step?
Go ahead and book a free consult in the form below to see if it would be a good fit for us to work together. We can then proceed in creating a plan to work together and next steps for launch. Book a call
Trusted by:
