Case Study
Explore how IMS Digital transforms local businesses with AI-driven strategies. Our case studies showcase real-world examples of success, highlighting the impact of our innovative marketing solutions.
High-Converting Website Redesign for Plumbing Company
home services
Client
Metro Flow Plumbing
Industry
Home Service Company
Project Scope
Website redesign to improve performance and conversion rates
The Challenge
Metro Flow Plumbing’s previous website was underperforming with Google, prompting to seek a comprehensive solution. With SEO and SEM services newly added to their marketing strategy, the outdated website posed a significant roadblock to achieving optimal results.
Solution
The project team collaborated to design and launch a modern, user-friendly 10-page website tailored to the client’s needs. The new site was engineered to integrate seamlessly with their SEO and SEM efforts, ensuring better search visibility and higher conversion rates.
outcome
The redesigned website was completed and launched within an impressive 5-week timeline. This rapid turnaround was achieved through coordinated efforts and a clear focus on delivering a high-converting digital experience. The new website is live and already showing promise as a robust foundation for Metro Flow Plumbing’s enhanced marketing efforts.
Boosting Visibility for Law Practice
Criminal Law Practice
Client
JD Law Office
Industry
Law Practice
Project Scope
Local SEO, Reputation Management, Social Media Management, AI web chat assistant
The Challenge
A local criminal defense law firm in a highly competitive market faced critical challenges in enhancing its online presence and attracting new clients. Despite their expertise, the firm struggled with intense competition, poor visibility in Google Maps (failing to appear in the Map Pack), and a low online visibility score of D-. Limited digital capabilities further hampered their efforts to capture and convert potential clients, resulting in lost opportunities to competitors.
Solution
IMS Digital crafted a comprehensive digital marketing strategy to elevate the law firm’s online presence and client acquisition. The approach focused on four critical areas. Local SEO optimization improved Google Maps visibility through targeted strategies, keyword optimization, and consistent citations while creating location-specific content to boost local relevance. Reputation management emphasized collecting and showcasing client testimonials, implementing review monitoring systems, and maintaining brand consistency to highlight positive client experiences. Social media management established a robust presence with engaging content, targeted campaigns, and consistent messaging across platforms to connect with potential clients. Finally, AI web chat implementation provided 24/7 client support through a customized chat assistant, improving lead capture, qualification, and user experience.
outcome
This strategy delivered exceptional results, including achieving the #1 position in Google Maps rankings, elevating the online visibility score from D- to A, increasing organic search visibility for key criminal defense terms, and enhancing client engagement through various digital channels.
⭐⭐⭐⭐⭐
“Insights Media Solutions goes above and beyond to meet our needs. We appreciate the business we have with them because we have trust in them, they are always ready to help us with any issue we may be having or any ideas our team has. To them no request is looked over and they always make sure we are satisfied. They go as far as offering their own ideas that we can incorporate in my online presence. One of the many advantages we have with them is that they’re a local business, so they are very familiar with our audience. I highly recommend them!”
Growing MSP by +35%
IT Solutions
Client
HipaaVault
Industry
IT
Project Scope
Marketing Strategy, Website optimization, Google Ads, SEO
The Challenge
Healthcare IT provider specializing in HIPAA-compliant solutions, faced significant challenges competing in a market dominated by large multinational corporations. As a smaller company, they struggled with limited brand recognition and the need to establish credibility within the specialized HIPAA-compliant hosting space. Additionally, their complex technical services required clear and effective market positioning to stand out and resonate with potential clients.
Solution
Over a four-year partnership, IMS Digital spearheaded a comprehensive transformation strategy for HIPAA Vault, addressing key challenges and positioning the company for success. The initiative began with a complete brand overhaul, including a new company name, a contemporary logo, a modern, conversion-optimized website, and consistent brand messaging across all platforms. A robust digital marketing strategy followed, featuring targeted Google Ads campaigns, a content strategy focused on technical expertise, healthcare IT-specific keyword optimization, and thought leadership content to establish authority in the market. Finally, competitive positioning efforts identified unique value propositions that set them apart from enterprise competitors, emphasizing the advantages of personalized service and tailored solutions.
outcome
The strategic transformation yielded significant outcomes:
- 35% increase in overall sales
- Achieved first-page Google rankings for crucial industry keywords
- Recognition as an Inc 5000 company
- Established strong market position against enterprise competitors
- Sustained growth over multi-year partnership
⭐⭐⭐⭐⭐
“I have had the privilege of working alongside Annette for the past 5 years. Her marketing expertise has played a vital role in the growth & expansion of our company. Under her guidance, we successfully rebranded our organization & even achieved the prestigious Inc 5000 recognition! Without hesitation, I highly recommend partnering with Annette & her agency.”
What Our Clients Say
“Annette “held my hand” to make my experience, simple and easy. She created a beautiful and professional website that I am proud to own.”
Tracy K.
Artist
“IMS Agency goes above and beyond to meet our needs. We appreciate the business we have with them because we have trust in them, they are always ready to help us with any issue we may be having or any ideas our team has. I highly recommend them!”
Jim D.
Criminal Attorney
“Annette and her team delivered the perfect pitch presentation and branding for my project. Working with them was a breeze, and they made the entire process smooth and seamless. I highly recommend IMS Digital!“
Gary R.
Pharmacy Consultant
“IMS Digital played a pivotal role in the successful launch of my fencing company. They developed an outstanding website that consistently draws in potential clients. Additionally, my Google Business Profile has multiple five-star reviews, reflecting our commitment to excellence. Their support has enabled me to dedicate myself full-time to expanding my fencing business. I highly recommend their services!.”
Jose V.
Fencing Contractor
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